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Marketing research

Burns, Alvin C. Ronald Bush F.

Marketing research - UK Prentice Hall. 2000 - xxi, 699 p. : ill. ; 24.5 cm.

Includes index

ISBN: 9780130650580 (pbk)

Subjects--Topical Terms:
Marketing research
General management--Marketing research--SPSS for Windows--Basic data analysis--Survey data collection methods--FMS

Dewey Class. No.: 658.83 / MAR

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