Marketing research
Malhotra, Naresh K
Marketing research an applied orientation - New Delhi Pearson Education 2002 - xxxiii, 890 p. : ill. ; 26 cm.
Includes appendix and index.
0131257331 (hb) 9780131257337 (hb)
Marketing research
Research problem--Causal research design--Research design--Causal research design--Data collection--Factor analysis--Multidimensional scaling--FMS
658.83 / MAL
Marketing research an applied orientation - New Delhi Pearson Education 2002 - xxxiii, 890 p. : ill. ; 26 cm.
Includes appendix and index.
0131257331 (hb) 9780131257337 (hb)
Marketing research
Research problem--Causal research design--Research design--Causal research design--Data collection--Factor analysis--Multidimensional scaling--FMS
658.83 / MAL