Consumer behavior
Neal, Cathy Pascale Quester Del Hawkins
Consumer behavior implications for marketing strategy - Boston McGraw-Hill Irwin 2002 - xviii, 590 p. : ill. (col.) ; 24.5 cm.
Includes index.
0074714406 (pbk)
Consumer behavior--Information search--Market surveys--Social class--Case studies--FSSH
658.83420994 / NEA
Consumer behavior implications for marketing strategy - Boston McGraw-Hill Irwin 2002 - xviii, 590 p. : ill. (col.) ; 24.5 cm.
Includes index.
0074714406 (pbk)
Consumer behavior--Information search--Market surveys--Social class--Case studies--FSSH
658.83420994 / NEA