Marketing strategy
Ferrell, O.C.
Marketing strategy - Boston McGraw-Hill Irwin 2002 - xviii, 469 p. : ill. ; 25 cm.
Includes index.
0030321034 (pbk)
Marketing--Management
Market surveys--Marketing strategy--Marketing regulation--Internal influences--Consumer behavior--FMS
658.8 / FER
Marketing strategy - Boston McGraw-Hill Irwin 2002 - xviii, 469 p. : ill. ; 25 cm.
Includes index.
0030321034 (pbk)
Marketing--Management
Market surveys--Marketing strategy--Marketing regulation--Internal influences--Consumer behavior--FMS
658.8 / FER