Consumer behavior
Schiffman, Leon G. Leslie Lazar Kanuk S. Ramesh Kumar Joseph Wisenblit
Consumer behavior - New Delhi Pearson Prentice Hall 2010 - xix, 486 p. : ill. ; 26.5 cm.
Includes notes, glossary and index.
9788131731567 (pbk)
Consumer behavior
Motivation research (Marketing) --Marketing--Marketing research--Consumer perception--social marketing--Quantitative research--FMS
658.8342 / SCH
Consumer behavior - New Delhi Pearson Prentice Hall 2010 - xix, 486 p. : ill. ; 26.5 cm.
Includes notes, glossary and index.
9788131731567 (pbk)
Consumer behavior
Motivation research (Marketing) --Marketing--Marketing research--Consumer perception--social marketing--Quantitative research--FMS
658.8342 / SCH