Business marketing
Bingham, Frank G. Roger Gomes
Business marketing - Delhi McGraw-Hill 2005 - xv, 475 p. : ill. ; 25 cm.
Includes index.
0071112529 (pbk) 9780071112529 (pbk)
Marketing
Industrial marketing --Business buyer behavior--Business purchasing--Marketing research--Industrial marketplace--Product decisions--FMS
658.8 / BUS
Business marketing - Delhi McGraw-Hill 2005 - xv, 475 p. : ill. ; 25 cm.
Includes index.
0071112529 (pbk) 9780071112529 (pbk)
Marketing
Industrial marketing --Business buyer behavior--Business purchasing--Marketing research--Industrial marketplace--Product decisions--FMS
658.8 / BUS