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Basic marketing

Perreault, William D McCarthy, E. Jerome

Basic marketing a global managerial approach - New york McGraw Hill 2005 - xli, 793 p. : ill. ;28 cm.

Including index.

ISBN: 9780072947038 (hb) 0072525231 (hb) 0072947039 (hb)

Subjects--Topical Terms:
Management
Basic marketing--Marketing--Management--Export marketing--Management--Marketing--Service industries--Marketing--Management--FMS

Dewey Class. No.: 658.8 / PER

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