Social marketing and social change
Lefebvre, R. Craig
Social marketing and social change strategies and tools for health, well-being, and the environment - USA Jossey-Bass 2013 - xxiii, 564 p. : ill. ; 23.5 cm.
Includes references and index.
9780470936849 (pbk)
Social marketing
Health promotion--Medical care--Marketing --Social change --Management innovation --Consumer experience --FSSH
362.10688 / LEF
Social marketing and social change strategies and tools for health, well-being, and the environment - USA Jossey-Bass 2013 - xxiii, 564 p. : ill. ; 23.5 cm.
Includes references and index.
9780470936849 (pbk)
Social marketing
Health promotion--Medical care--Marketing --Social change --Management innovation --Consumer experience --FSSH
362.10688 / LEF