Principles of marketing
Kotler, Philip Gray Armstrong Prafulla Y. Agnihotri Ehsan ul Haque
Principles of marketing - New Delhi Prentice-Hall Pearson 2006 2013 - xix, 651 p. xix, various pages. : ill. (col.) ; 27 cm.
8120328256 (pbk)
Marketing--Marketing strategy--Marketing environment--Pricing products--Advertising--Sales promotion--Public relations--Global marketplace--FMS
658.84 / KOT
Principles of marketing - New Delhi Prentice-Hall Pearson 2006 2013 - xix, 651 p. xix, various pages. : ill. (col.) ; 27 cm.
8120328256 (pbk)
Marketing--Marketing strategy--Marketing environment--Pricing products--Advertising--Sales promotion--Public relations--Global marketplace--FMS
658.84 / KOT