Marketing management
Czinkota, Michael R. Masaaki Kotabe
Marketing management - Andover Cengage learning 2011 - xxv, 598 p. ; ill. ; 25 cm.
Include index.
9788131501177 (pbk)
Marketing management--Promotions--Marketing planning--Market segmentation--Advertising--FMS
658.8 / CZI
Marketing management - Andover Cengage learning 2011 - xxv, 598 p. ; ill. ; 25 cm.
Include index.
9788131501177 (pbk)
Marketing management--Promotions--Marketing planning--Market segmentation--Advertising--FMS
658.8 / CZI