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Creative advertising

Drewniany, Bonnie A. Jerome Jewler

Creative advertising - New Delhi, Inida Cengage Learning 2008 - 251 p. : ill. ; 23 cm.

Includes index

ISBN: 9788131511251 (pbk)

Subjects--Topical Terms:
Advertising & public relations
Media Science--Advertising--The creative challenge--Branding--Targeting an ever-changing marketplace--Ideas--RIMS

Dewey Class. No.: 659.1 / DRE

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