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Advertising

Wells, William John Burnett Sandra Moriarty

Advertising principles & practice - New Delhi Prentice-Hall of India 2005 - xxix, 599 p. : ill. ; 27 cm.

Index Included.

ISBN: 8120326121 (pbk)

Subjects--Topical Terms:
Advertising
Management --Advertising media --Creative advertising --Business advertising --Marketing process --Planning and strategy --Planning and research --FMS

Dewey Class. No.: 659.1 / WEL

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