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Marketing management

Cravens, David W. Gerald E. Hills Robert B. Woodruff

Marketing management - India A.I.T.B.S. Publishers and Distributors 2005 - xx, 714 p. : ill. ; 26 cm.

Includes index.

ISBN: 8185386927 (pbk)

Subjects--Topical Terms:
Marketing
Marketing-Management--Analyzing marketing performance --Marketing planning--Strategic marketing--Marketing organization--FMS

Dewey Class. No.: 658.8 / CRA

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