Consumer behavior in fashion
Solomon, Michael R. Nancy J. Rabolt
Consumer behavior in fashion - New delhi, India Pearson 2009 - 557 p. : ill. ; 25.5 cm.
Includes contents and index .
9788177580327 (pbk)
Clothing & accessories
Consumer behavior--Clothing and dress--Marketing--Consumer protection--Consumers--Psychology--Market surveys--FSSH
658.8342 / SOL
Consumer behavior in fashion - New delhi, India Pearson 2009 - 557 p. : ill. ; 25.5 cm.
Includes contents and index .
9788177580327 (pbk)
Clothing & accessories
Consumer behavior--Clothing and dress--Marketing--Consumer protection--Consumers--Psychology--Market surveys--FSSH
658.8342 / SOL