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Business marketing

Gross, Andrew C. Peter M. Banting Lindsay N. Meredith

Business marketing - Delhi A.I.T.B.S. Publishers & Distributers 2000 - xxi, 763 p. : ill. ; 24 cm.

ISBN: 8174730796 (pbk)

Subjects--Topical Terms:
Marketing--Business buyer behavior--Industrial market place--Business purchasing--Marketing research--Product decisions--FMS

Dewey Class. No.: 658.8 / BUS

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