The impact of customer involvement on new product development success

Muhammad Irfan (S19A14G07031)

The impact of customer involvement on new product development success the role of conflicts - Faisalabad (unpublished) 2021 - vii, 62 p. ; 30 cm.

Submitted in fulfillment of the requirement for the degree of Master of Science in Management Sciences to the Faculty of Management Science. Includes bibliographical reference and appendix Thesis supervisor: Shoukat Ali

Thesis (MS) --Riphah International University, 2021


English


Customer involvement
Lead user--Information provider --Innovator --Product development success--Co- developer --FMS

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