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Business policy and strategic management

Gupta, Vipin Kamala Gollakota R. Srinivasan

Business policy and strategic management concepts and applications - New Delhi Prentice-Hall 2007 - xx, 571 p. : ill. ; 23 cm.

Include index.

ISBN: 9788120332447 (pbk)

Subjects--Topical Terms:
Strategic management
Planning-Executive management--Business policy--Strategic intent--Functional strategies--Internal and external analysis--Corporate strategy--FMS

Dewey Class. No.: 658.4012 / GUP

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