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Marketing

K. Douglas Hoffman Iikka A. Ronkainen Michael R. Czinkota Bert Rosenbloom

Marketing best practices - Mason, Ohio Thomson / South-Western 2003 - xxii, 647 p. ; ill. (col.) ; 28 cm.

ISBN: 0030349990 (pbk)

Subjects--Topical Terms:
Marketing
Marketing-Management--Marketing environment--Consumer behavior--Services marketing--Integrated marketing communications--Price strategy--FMS

Dewey Class. No.: 658.8 / MAR

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