Textbook of marketing management
Jain, N. C. Ms. Saakshi
Textbook of marketing management - New Delhi A.I.T.B.S. Publishers 2004 - 695 p. : ill. ; 23 cm.
8174732616 (pbk)
Marketing
Marketing management--Marketing environment--Marketing planning--Market segmentation--Pricing policy--Promotion mix decisions--Customer service--FMS
658.8 / JAI
Textbook of marketing management - New Delhi A.I.T.B.S. Publishers 2004 - 695 p. : ill. ; 23 cm.
8174732616 (pbk)
Marketing
Marketing management--Marketing environment--Marketing planning--Market segmentation--Pricing policy--Promotion mix decisions--Customer service--FMS
658.8 / JAI