Marketing management
Kotler, Philip Kevin Lane Keller
Marketing management - New Delhi Prentice-Hall 2006 - xxxvii, 729 p. : ill. ; 28 cm.
8120327993 (pbk)
Management
Marketing management--Marketing strategies--Decision making--Marketing research--Database marketing--Consumer behavior--Market segmentation--Managing services--FMS
658.8 / KOT
Marketing management - New Delhi Prentice-Hall 2006 - xxxvii, 729 p. : ill. ; 28 cm.
8120327993 (pbk)
Management
Marketing management--Marketing strategies--Decision making--Marketing research--Database marketing--Consumer behavior--Market segmentation--Managing services--FMS
658.8 / KOT