Customer relationship management
Kumar, V. Werner J. Reinartz
Customer relationship management a databased approach - New Delhi Wiley-India 2006 - xxiv, 323 p. : ill. ; 24 cm.
8126509139 (pbk)
Customer relations-Management
Customer relations-Data processing--Database marketing--Strategic CRM--Database marketing implementation--Customer-Based marketing--Marketing channels--FMS
658.812 / KUM
Customer relationship management a databased approach - New Delhi Wiley-India 2006 - xxiv, 323 p. : ill. ; 24 cm.
8126509139 (pbk)
Customer relations-Management
Customer relations-Data processing--Database marketing--Strategic CRM--Database marketing implementation--Customer-Based marketing--Marketing channels--FMS
658.812 / KUM