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A dictionary of marketing

Doyle, Charles

A dictionary of marketing - United Kingdom Oxford University Press 2016 - xiii, 529 p. : ill. ; 20 cm.

Includes appendix

ISBN: 9780198736424 (pbk)

Subjects--Topical Terms:
Marketing-Dictionaries--Marketing terminologies--Dictionary--FMS

Dewey Class. No.: 658.8003 / DOY

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