Impact of infotainment on customer outcomes
Aisha Saifullah Khan (18869)
Impact of infotainment on customer outcomes mediating role of customer experience - Islamabad (unpublished) 2020 - iii, 64 p. : ill. ; 29 cm. +CD
Submitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences Thesis supervisor: Dr. Abdul Qayyum Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2020
English
Marketing--Customer outcomes--Customer experiences--Routine advertisement--Infotainment--FMS
658.8 / AIS
Impact of infotainment on customer outcomes mediating role of customer experience - Islamabad (unpublished) 2020 - iii, 64 p. : ill. ; 29 cm. +CD
Submitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences Thesis supervisor: Dr. Abdul Qayyum Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2020
English
Marketing--Customer outcomes--Customer experiences--Routine advertisement--Infotainment--FMS
658.8 / AIS