Guerrilla marketing research
Kaden, Robert J.
Guerrilla marketing research marketing research techniques that can help any business make more money - London Kogan Page 2007 - xiv, 232 p. : ill. ; 23 cm.
Index Included.
0749445742 (pbk)
Marketing research
Small business-Management --Customer attitudes --Research objectives --Market research --Customer satisfaction --Research budget --Statistical techniques --FMS
658.83 / KAD
Guerrilla marketing research marketing research techniques that can help any business make more money - London Kogan Page 2007 - xiv, 232 p. : ill. ; 23 cm.
Index Included.
0749445742 (pbk)
Marketing research
Small business-Management --Customer attitudes --Research objectives --Market research --Customer satisfaction --Research budget --Statistical techniques --FMS
658.83 / KAD