Consumer behavior:
Kardes, Frank R. Thomas W. Cline Maria L. Cronley
Consumer behavior: Science and practice - India South-Western Thomson Learning 2011 - xx, 459 p. : ill. ; 28 cm.
9788131516829 (pbk)
Consumer behavior
Marketing--Consumer research--Consumer decision making--Consumer motivation--Environmental influences--Influencing consumer behavior--FMS
658.8342 / KAR
Consumer behavior: Science and practice - India South-Western Thomson Learning 2011 - xx, 459 p. : ill. ; 28 cm.
9788131516829 (pbk)
Consumer behavior
Marketing--Consumer research--Consumer decision making--Consumer motivation--Environmental influences--Influencing consumer behavior--FMS
658.8342 / KAR