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Introduction to international marketing

Lewis, Keith Matthew Housden

Introduction to international marketing a guide to going global - New Delhi Crest Publishing House 2003 - vi, 186 p. : ill. ; 24 cm.

ISBN: 8124202974 (pbk)

Subjects--Topical Terms:
International marketing--Route to market--World trade infrastructure--Desk research resource--Planning--Marketing communications--International logistics--FMS

Dewey Class. No.: 658.848 / LEW

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