Consumer behavior and marketing action
Assael, Henry
Consumer behavior and marketing action - Australia South-Western College Pub. 1998 - xviii, 718 p. : ill. ; 24 cm.
0538867701(pbk)
Consumer behavior--Motivation research (Marketing)--Consumer perspective--Social responsibility--Consumer learning--Brand loyalty--Marketing communications--Personality influences--Cultural influences--Group influences--Cultural influences --FMS
658.8342 / ASS
Consumer behavior and marketing action - Australia South-Western College Pub. 1998 - xviii, 718 p. : ill. ; 24 cm.
0538867701(pbk)
Consumer behavior--Motivation research (Marketing)--Consumer perspective--Social responsibility--Consumer learning--Brand loyalty--Marketing communications--Personality influences--Cultural influences--Group influences--Cultural influences --FMS
658.8342 / ASS