The new successful large account management
Miller, Robert B.
The new successful large account management maintaining and growing your most important assets--your customers - New Delhi Kogan page India 2005 - xvii, 213 p. 23 cm.
0446694665 (pbk) 0749449160 (pbk)
Selling
Market segmentation
Marketing--Account management--Situation appraisal--Strategic analysis--Focus investments--Stop investments--LAMP advantage--FMS
658.8102 / MIL
The new successful large account management maintaining and growing your most important assets--your customers - New Delhi Kogan page India 2005 - xvii, 213 p. 23 cm.
0446694665 (pbk) 0749449160 (pbk)
Selling
Market segmentation
Marketing--Account management--Situation appraisal--Strategic analysis--Focus investments--Stop investments--LAMP advantage--FMS
658.8102 / MIL