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The marketing casebook

Dibb, Sally Lyndon Simkin

The marketing casebook cases and concepts - Australia Thomson 2001 - xvi, 337 p. : ill. ; 24 cm.

Index Included.

ISBN: 1861526245 (pbk)

Subjects--Topical Terms:
Marketing
Case studies --Case study analysis --Ethical marketing --Marketing environment --Health care --Product development --Marketing environment --Marketing research --FMS

Dewey Class. No.: 658.8 / DIB

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