Brand new brand thinking
Merry Baskin (editor) Mark Earls (editor)
Brand new brand thinking brought to life by 11 experts who do - London Kogan Page 2002 - x, 212 p. : ill. ; 24 cm.
Include index.
0749436786 (hb)
Management --Professional liberation --Brand strategy --Brand communication --Time to let go --Scientific discovers --Creative thinking --FMS
658.409 / BRA
Brand new brand thinking brought to life by 11 experts who do - London Kogan Page 2002 - x, 212 p. : ill. ; 24 cm.
Include index.
0749436786 (hb)
Management --Professional liberation --Brand strategy --Brand communication --Time to let go --Scientific discovers --Creative thinking --FMS
658.409 / BRA