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Advertising media planning

Sissors, Jack Z. Roger B. Baron

Advertising media planning - New delhi Tata mcgraw hill 2010 - xiv, 480 p. : ill. ; 24 cm.

Include index and glossary.

ISBN: 9780071071017 (pbk)

Subjects--Topical Terms:
Advertising media planning
Management science--Strategy plaining--Calculations--Measurement--Frequency--FMS

Dewey Class. No.: 659.111 / SIS

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