Effective public relations

Cutlip, Scott M. Allen H. Center Glen M. Broom

Effective public relations - New Delhi Pearson Education 2000 - xx, 588 p. : ill. ; 24 cm.

Index Included.

8178089785 (pbk)


Public relations --Ethics and professionalism --Legal consideration --Public opinion --Media relations --Management process --Business and industry --FMS

659.2 / CUT
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