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Marketing research

Burns, Alvin C. Ann Veeck Ronald F. Bush

Marketing research - India Pearson 2018 - 489p. : ill. ; 24 cm.

Includes Appendix & Index

ISBN: 9789332584679 (pbk)

Subjects--Topical Terms:
Marketing
Research Marketing --Qualitative Research --Data Quality --Research design --Data analysis --Test --FMS

Dewey Class. No.: 658.83 / BUR

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