Social TV :
Proulx, Mike Stacey Shepatin
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile - New Jersey John Wiley & Sons 2012 - xvi, 272 p. : ill. ; 23.5 cm.
Include notes and index.
9781118167465 (hb)
Online social networks
Computer science--Television programs--Social aspects--Creating vertical social networks--Mass communications--Social TV rating--FSSH
006.754 / PRO
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile - New Jersey John Wiley & Sons 2012 - xvi, 272 p. : ill. ; 23.5 cm.
Include notes and index.
9781118167465 (hb)
Online social networks
Computer science--Television programs--Social aspects--Creating vertical social networks--Mass communications--Social TV rating--FSSH
006.754 / PRO