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Perspectives on social media marketing

Agresta, Stephanie B. Bonin Bough

Perspectives on social media marketing - USA Cengage learning 2011 - xx, 278 p. : ill. ; 23 cm.

Includes Index.

ISBN: 9781435456525 (pbk) 1435456521 (pbk)

Subjects--Topical Terms:
Social media
Web sites--Marketing --Internet marketing --Social marketing --Economic aspects--Measuring--FSSH

Dewey Class. No.: 658.872 / AGR

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