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Advertising communications & promotion management

Rossiter, John R. Percy, Larry

Advertising communications & promotion management - New york Mc Graw Hill 1998 - xvi, 640 p. : ill. ; 25.5 cm.

Includes index and appendix.

ISBN: 9780071155144 (pbk)

Subjects--Topical Terms:
Communication in marketing
Advertising --Sales promotion --Budget--Media--FMS

Dewey Class. No.: 659.1 / ROS

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