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Effective advertising

Tellis,Gerard J.

Effective advertising understanding when how and why advertising work - New delhi Response Books 2004 - 201 p. : ill. ; 24 cm.

ISBN: 8178293706 (pbk)

Subjects--Topical Terms:
Advertising
Advertising agencies--Emotions in advertising--Models of hierarchy--Advertising dynamics--Advertising frequency--Advertising myths--FMS

Dewey Class. No.: 659.1 / TEL

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