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Marketing

Grover, S. K.

Marketing a strategic orientation - New Delhi S. Chand & Comapny 2003 - xii, 275 p. : ill. ; 24 cm.

ISBN: 812192216X

Subjects--Topical Terms:
Management science
Marketing--Strategic marketing--Customer analysis--Industry analysis--Retailing trends--Strategic promotion--Personal selling--Branding decisions--FMS

Dewey Class. No.: 658.8 / GRO

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