Marketing in travel and tourism
Middletion, Victor T. C. Alan Fyall Michael Morgan Ashok Ranchhod (Contributions)
Marketing in travel and tourism - New York Routledge 2017 - xxv, 502 p. : ill., Col. ; 27.5
Includes bibliographical references and index.
9781138473560 (hb)
Tourism marketing--Marketing strategy--Marketing campaigns--Influencing consumers--Tourism destinations--Visitor attraction--RIHCA
910.688 / MID
Marketing in travel and tourism - New York Routledge 2017 - xxv, 502 p. : ill., Col. ; 27.5
Includes bibliographical references and index.
9781138473560 (hb)
Tourism marketing--Marketing strategy--Marketing campaigns--Influencing consumers--Tourism destinations--Visitor attraction--RIHCA
910.688 / MID