Impact of customer oriented strategy on firm's business performance with mediating role of innovation capability and moderating role of environmental turbulence

Naveed Qaiser, Muhammad (32849)

Impact of customer oriented strategy on firm's business performance with mediating role of innovation capability and moderating role of environmental turbulence - Islamabad (unpublished) 2023 - xi, 63 p. : ill. ; 30 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences Includes bibliographical references and annexure Thesis Supervisor: Prof. Dr. Nawar Khan

Thesis (MS)--Riphah International University, 2023


English


Engineering management--Customer oriented strategy--Environmental turbulence--Business performance--Innovation capability--FMS

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