Influence of service quality and brand name on the patient satisfaction with the moderating effect of electronic word of mouth
Ayesha Fatima, Sayyeda (24660)
Influence of service quality and brand name on the patient satisfaction with the moderating effect of electronic word of mouth - Islamabad (unpublished) 2023 - 90 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Healthcare Management to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Mr. Ashiq Ali
Thesis (MS)--Riphah International University, 2023
English
Healthcare management--Healthcare marketing--Patient satisfaction--Service quality--FMS
658.382 / AYE
Influence of service quality and brand name on the patient satisfaction with the moderating effect of electronic word of mouth - Islamabad (unpublished) 2023 - 90 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Healthcare Management to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Mr. Ashiq Ali
Thesis (MS)--Riphah International University, 2023
English
Healthcare management--Healthcare marketing--Patient satisfaction--Service quality--FMS
658.382 / AYE