Consumer behavior
Solomon, Michael R.
Consumer behavior buying, having and being - New Delhi PHI Learning Services Pvt. Ltd. 2010 - xxii, 694 p. : ill. ; 25 cm.
Includes glossary and index.
(pbk) 9788120338333 (pbk)
Management sciences
Consumer behavior--Customer research--Marketing research--Market surveys--Social media--Brands--Marketing--FMS--RSBM
658.8342 / SOL
Consumer behavior buying, having and being - New Delhi PHI Learning Services Pvt. Ltd. 2010 - xxii, 694 p. : ill. ; 25 cm.
Includes glossary and index.
(pbk) 9788120338333 (pbk)
Management sciences
Consumer behavior--Customer research--Marketing research--Market surveys--Social media--Brands--Marketing--FMS--RSBM
658.8342 / SOL