A framework for marketing management
Kotler, Philip Kevin Lane Keller
A framework for marketing management - New Jersey Pearson Education, Inc. 2007 - xxii, 360p. : ill. ; 24 cm.
Includes glossary and index.
9780131452589 (pbk)
Marketing management--Marketing communication--Marketing environment--Communicating value--Marketing strategies--FMS
658.8 / KOT
A framework for marketing management - New Jersey Pearson Education, Inc. 2007 - xxii, 360p. : ill. ; 24 cm.
Includes glossary and index.
9780131452589 (pbk)
Marketing management--Marketing communication--Marketing environment--Communicating value--Marketing strategies--FMS
658.8 / KOT