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Strategic marketing management

Wilson, Richard M.S. Colin Gilligan

Strategic marketing management Planning, implementation, and control - New Delhi Butterworth- Heinemann 1997 - xx, 827 p. : ill. ; 28 cm.

Includes index, appendix and bibliography .

ISBN: 9780750622448 (pbk)

Subjects--Topical Terms:
Strategic marketing management--Management sciences--Marketing management--Strategic planning--Modeling--FMS

Dewey Class. No.: 658.802 / WIL

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