Digital branding : a complete step by step guide to strategy, tactics and measurement

Rowes, Daniel

Digital branding : a complete step by step guide to strategy, tactics and measurement - Great Britain Kogan 2014 - xi, 220 p. : ill. ; 23.5 cm.

Includes references and index

Digital has changed branding

9780749469955 (pbk)


Internet marketing
Branding marketing --Marketing automation --E-mail marketing --Bridging the gap --Social media--RSBM--GLB-LHR

658.827028 / ROW
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