Meetings, expositions, events and conventions : an introduction to the industry
Fenich,George G.
Meetings, expositions, events and conventions : an introduction to the industry - United States of America Pearson Education, Inc. 2012 - xiv, 338 p. : ill. ; 27.2 cm.
Includes appendix, glossary and index.
9780132719919 (pbk)
Business management
Hospitality industry--Event planning--Trade shows--Event marketing--Hospitality services--Tourism events--RIHCA--RSBM
658.456 / FEN
Meetings, expositions, events and conventions : an introduction to the industry - United States of America Pearson Education, Inc. 2012 - xiv, 338 p. : ill. ; 27.2 cm.
Includes appendix, glossary and index.
9780132719919 (pbk)
Business management
Hospitality industry--Event planning--Trade shows--Event marketing--Hospitality services--Tourism events--RIHCA--RSBM
658.456 / FEN