Brands and branding
Rita Clifton John Simmons
Brands and branding - London Hatton Garden 2003 - xv, 256 p. : ill. ; 23.5 cm.
Includes bibliographical references and index.
186197664X (hb)
Management sciences
Marketing-Branding--Branding places--Brand marketing--Financial values--Brand equity--Business assets--Social values--RSBM--GLB-LHR
658.827 / BRA
Brands and branding - London Hatton Garden 2003 - xv, 256 p. : ill. ; 23.5 cm.
Includes bibliographical references and index.
186197664X (hb)
Management sciences
Marketing-Branding--Branding places--Brand marketing--Financial values--Brand equity--Business assets--Social values--RSBM--GLB-LHR
658.827 / BRA