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Tourists and tourism : a reader

Gmelch, Sharon Bohn

Tourists and tourism : a reader - USA Waveland Press Inc. 2004 - xi, 478 p. ; ill. : 23.8 cm.

Includes appendix.

ISBN: 9781577663065 (pbk)

Subjects--Topical Terms:
Management sciences
Tourism marketing
Components marketing --Tourism partnership --Marketing aduit --Tourists--RSBM

Dewey Class. No.: 338.471 / GME

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