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The aging consumer : perspectives from psychology and economics

Aimee Drolet (Editor) Norbert Schwarz (Editor) Carolyn Yoon (Editor)

The aging consumer : perspectives from psychology and economics - New York Routledge 2010 - xxi, 301 p. : ill. ; 24 cm.

Includes references and index

ISBN: 9781848728103 (hb)

Subjects--Topical Terms:
Behavioral Economics
Psychology of Aging--Consumer behavior in older adults--Behavioral economics of aging--Retirement consumption patterns--Cognitive aging and decision-making--Elderly market segmentation--Psychological aging effects--RSBM

Dewey Class. No.: 658.8340846 / AGI

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