Invisible advantage : how intangibles are driving business performance
Low, Jonathan Pam Cohen Kalafut
Invisible advantage : how intangibles are driving business performance - United States of America Cap Gemini Ernst & Young 2002 - xi, 259 p. ; 23.3 cm.
Includes notes and index.
9780738205397 (hb)
Business management
Organizational Management--Intangible assets--Brand equity--Business value--Innovation--Leadership--RSBM
658.4 / LOW
Invisible advantage : how intangibles are driving business performance - United States of America Cap Gemini Ernst & Young 2002 - xi, 259 p. ; 23.3 cm.
Includes notes and index.
9780738205397 (hb)
Business management
Organizational Management--Intangible assets--Brand equity--Business value--Innovation--Leadership--RSBM
658.4 / LOW